
by
Who we are

Richard J Cash MIEP BA(Hons)
CEO of iAspire Systems Limited
Study - Business Studies & Psychology
Performance Coaching - IOC, AfC, Frontier
Trainer - Frontier qualified
Awards - OPP (2011), AIPP (2011, 2012)
25 Years experience coaching, training, business consulting, talent acquisition & development. Experience across SME, FTSE 100/Fortune 500, Unemployment & Employability, Education, Rehabilitation, et al. Former Intl competitor - Martial Arts,
Richard Cash - My Story
Childhood
As a young person I experienced my share of fear and anxiety. I learned some hard, and at times painful, lessons about them from the estates I grew up in when very young. From being bullied, to family tragedy, to borderline poverty at that time, I was lucky enough to have parents who worked hard and supported me, yet I remember feeling anxious often.
From the age of 11 I took an interest in martial arts and rugby. It was ironic that I was drawn to two highly combative, physical and frightening sports; spending years feeling anxiety before every lesson, competition and match. Having competed at international level at both, it was here I began to learn more about tackling my fears, taking a keen interest in performance and the potential people have to overcome their perceived limits.
When life 'happens'
Following graduation from university I worked with some of the world’s leading companies in the technology, professional services and financial industry, I added to my knowledge of what mind-set it takes for people to thrive. I learned the most when my first marriage ended after an extreme test of resolve. Losing your wife, your business and your home in quick succession teaches a person much about themselves… especially when you also get your car (my pride and joy at that time) stolen as well.
Having to start again can be terrifying, and at times it was. How to overcome the fear, the sleepless nights, and the chest crushing moments of sheer panic were some of my most valuable lessons though. Because of this I took a keen interest in the psychology of performance and set about putting it into practice in my work and personal life. After a short period I started again... a new relationship, heading my own professional search practice, buying a new home, and starting a family.
When the sky falls... again
With the 2009 economic crash, I was out of work. Training and development investment dried up and many people were lost, uncertain and scared about ‘what next’ in their jobs. It was this that drove me to search for a new way to systemise the development of people’s inner drivers and resilience; to build tools to help others identify and overcome what holds them back; and to engage more in their goals and aspirations.
Eventually I did just that with leaders in small and large businesses, and with some of society’s most challenged, vulnerable and change resistant. During this time my methods were put to work with long term unemployed; people with substance addiction and mental ill health; young offenders; teenagers with developmental difficulties (such as autism), and many business owners, leaders and employees. Many of these methods you will find at Intrepid, and are proven to be highly effective with people who struggle to move forward, changing the lives of many.
Knocked down, get up, sleep, repeat
Sounds great, right? Progress... however, cosmic forces conspired once more when my wife contracted stage 3 cancer and our relationship became estranged. With two young children I remember all too well the fears and worries I faced, and how incredibly isolating it was. I also had to deal with business challenges and extreme mental ill health within very close members of my family adding to the challenges we faced. Once again I learned a huge amount about myself, although this time I learned most from not only my experience, but also from my wife’s resilience and my children’s strength.
Too many times I was knocked down getting my new business off the ground in the midst of all of it. Too many mornings I felt that surge of anxiety in my stomach about what might happen, and how it sapped strength and motivation. It was here where I learned what really worked and what didn't, and put it to work. And today I feel grateful. We came through this challenge, and will get through the next.
I share this because my clients should know that I’ve been there, and at least can understand what it takes to push through some of what life throws at us. You should know that, at times, I too have felt very alone inside myself with the challenges I faced. Some days it was everything I had to put myself out there and take a single terrifying step forward…
Playing the hand we are dealt a better way
I know I’m not the only one to experience tests that life throws at us; nor is my story anywhere near the toughest one out there. Not by a long shot! Many have experienced and endured much greater challenges than I. We simply play the hand we are dealt, the best way we can. I share it because my own journey helps me understand and apply this process more deeply than just the psychology, or a course, or a book. These are my scars earned from each knockdown that have helped me build better ways to hold my resolve and move forward that make a genuine difference. It has helped me create means with which to play our cards in a better way.
I know first hand that everyone has their fears, history, bad experiences, and regrets. Chances are you are reading this because you have them too. I say this because you are not alone in having dreams, challenges, aspirations, hopes and fears. While I’ve made it my professional career to help others move forward, I’ve personally walked the mile in these shoes.
I only ask one thing from the people I work with: ‘show up’. Do that, and in the time we have I will show you how to take on and beat what’s stopping you, better arm yourself to tackle any challenge, and how to take your goals forward to the next level.
I look forward to working with you…


Sam Austin - My Story
Childhood
When I was a child, I mostly played at being a soldier or a knight in armour on a battlefield. “Violent tendencies” I would often hear. But, if they knew the truth; I was always rescuing, protecting, saving and helping others. I hated injustice and knew then that I had a gift for helping people. It is a talent that followed me through my teenage years and into adulthood and quite often landed me into trouble.
My upbringing was within a very safe and stable environment with loving parents who worked extremely hard in life. Our family was rocked when I was a young teenager by the death of my mother after a very short fight against an aggressive cancer.
A few years later I joined the Army and very quickly climbed the rank ladder achieving accolades such as the youngest and fastest promoted Corporal on the station. I had a fantastic determination and followed the path I was set on from a young age to become an instructor. I qualified in multiple disciplines and specialised in the creation of the training programme for the entire regiment, often advising Majors and Colonels, as well as training them directly too. I set about revolutionising the methods of coaching and instructing and often found myself with those of a remedial nature in my care. I embraced the challenge and took deep pride in showing patience and understanding in the place of another instructor’s frustration.
When falling down a mountain...
Many experiences later, after so many fights and conflicts, I found myself fighting my toughest battle yet; for my own life! An avalanche high in the Cairngorms of Scotland swept me over 1,000 feet down the face of a mountain, smashing my body, face and spirit like a rag doll and landing me a helicopter ride to hospital. Unable to carry on with my job I left the forces with a distinction of exemplary service and tried to find my way in the civilian world.
Soon after this my father fell ill with cancer. 9 years later and on with many scars and missing organs from a near decade of multiple types of cancer, he lost his battle.
The feeling that life is unfair had truly set in. A victim mentality and a will to play it safe became my new code to living. I lived in an internal world of scarcity and depression. Not allowing myself to get close to anyone or anything I spent over a decade moving around the country, changing jobs and relationships as often as possible. Never sticking with anything or anywhere for more than 6 months. My greatest fear had become the very thing that was the greatest part of my identity – connection. This is where the depression set in for me, due to such a conflict in interests.
...You pick yourself back up
Facing up to my fear allowed me to change the pattern of my life. I never gave up coaching teaching and instructing, but through realising my own need for true happiness, I knew I could better help others in finding theirs. I had allowed my true identity to shine through and drive away the fear that had restricted me for so long.
Taking all of my experiences in high pressured decision making, conflict resolution, planning, coaching and instructing, I refined my talents further by working for myself. I decided to utilise movement and action as rejuvenation for my clients, reconnecting with my skills and knowledge in the health and fitness industry. I worked with adults suffering with depression, teenagers with disabilities and those with (in their own beliefs) little to no prospects, alongside many others who enjoy being fit and healthy. As an instructor at a military preparation college, the students I coached had been given up on by their parents, extended families and even social workers. What a remarkable sense of accomplishment to prove to these young adults, who had no trust in their peer group, that there is purpose and prospect – even when going it alone! I was the knight in shining armour once again – only this time… I had a horse!
I have found true happiness in my now long-term partner. We have a large (partly inherited) family and have shared many amazing adventures. My greatest fear is to think that if I had never faced up to mine all those years ago, a different path would have meant she wouldn’t be in my life.

